Managing Expectations

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I had a scone for breakfast today.

Nothing wrong with having a scone for breakfast; it’s just not what I expected. I’d planned to go for a run, come home, and have a bowl of oatmeal. But that plan got derailed by tasks that took longer than I expected they would. The music for the ad campaign got mixed and delivered to the marketing manager; I got to hear the ad with the voiceover my partner had written and our actors had recorded; and I found my way around a road closed for construction—but there it was, 11 AM, with a half-hour drive to my next stop, and I still hadn’t had breakfast. Oatmeal was now out of the question.

Route 42 is lined with farm stands, bakeries, and purveyors of all sorts of tastiness, so I figured I’d stop at one that looked appealing and find something. I found the baked-goods counter and a marker caught my eye: Cherry Scones, $2. Perfect. A scone would be relatively easy to eat while I drove, and Door County is known for its cherries. This will be great.

It was good, not quite great. It was really sweet. It was filled with white chocolate chips.

If you’re a fan of white chocolate chips, let’s just agree to disagree. To me, they’re nothing more than globs of sweetness. I can see how they might have some place in a scone filled nearly to bursting with tart dried cherries—though I think dark chocolate chips would be even better—but this scone was hardly cherry filled. If this scone were a movie, the cherries made a cameo appearance. Cherries were not the star.

And yet they got star billing.

If the little tag had said “White chocolate chip scone (with a few cherries),” I would have been fine with that. I would have chosen something else, but I would have known what to expect from that scone.

It’s all about expectations. Tell me it’s beef stew, and I expect beef. A can of chicken soup should contain more than a few fragments of chicken. A cherry scone should feature cherries.

So with every bite I thought, “Well, now I want to get some dried cherries and make the scones I expected this to be.”

But that’s a project for another day. There were many miles to drive, and many more errands to run. And then the work to do that got interrupted by the errands, some running, and then a full night of rehearsal.

For a white chocolate chip scone (with a few cherries), it wasn’t all that bad. I ate the whole thing.


(Here’s the music bed for the ad. I don’t yet have permission to post the whole thing, but the music is mine.)

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